Project Description was a industry partnership project for which I acted as lead graphic designer and project manager during my CPD in Digital Media Production with the Digital Skills Academy, Dublin.

The project required creating a viable business model and launch platform for the selling of Irish craft products online. Our team had to create a new brand and market it to the existing craft community in Ireland as a proof of concept.

Our efforts were rewarded by the actual launch of in 2012 when sufficient traction was gained on foot of our lean start-up model.

John Halligan was further rewarded with Participant of the Year and received an award from the President of the European Union and was featured on various news items including the Six One news in late 2012.